The collaborative duo, AD-REFLEX, consists of contemporary South African artists Johan Conradie and Karl Gustav Sevenster, and was formed during 2015. Both artists draw from their rich collective histories that involve the history of art, photography, digital technologies, computer programming, painting, embroidery, as well as curating.
The merging of the two artists was prompted by a chance encounter. Previously Sevenster, a computer specialist and self taught artist, worked in isolation carving out his own artistic expression in uncharted territory at the time with no creative peer interaction. Conradie, on the other hand, with award winning expertise and artistic skill was focussed on art education and helping others in achieving their own artistic dreams.
What started off as an experimental collaborative project, rapidly turned into the most important creative partnership and subsequently resulting in the creation of AD-REFLEX and a permanent shift in career focus for both. The name AD-REFLEX refers to notions " 'Ascend' and 'Descend' " and how we respond accordingly. Our work relates to the seductive forms of the sacred. Deploying a sophisticated, poetic dialogue among these media, and plumbing the depths of art history and other cultural canons. AD-REFLEX combines complicated techniques and processes including oil painting, digital photography, photo-manipulation software techniques, Swarovski crystals and the physical freezing of objects in ice, which are then re-photographed in a studio.
Two seemingly unrelated artistic practises collide to create a new identity and collaborative energy which both artists embrace wholeheartedly.